Your Data — Your Rights — Our Commitment
At ek78, we understand that the privacy and security of your personal information is not something to take lightly. This Privacy Policy explains precisely what data we collect from players across Pakistan, why we collect it, how it is stored and protected, who we share it with, and what rights you hold over your information at every stage of your relationship with the ek78 platform.
Before you dive into the full legal text, here is a plain-English summary of how ek78 handles your data. The sections below expand on each of these commitments in full legal detail.
ek78 collects only the personal data that is strictly necessary to operate your account, process transactions in PKR, and comply with KYC and anti-money laundering obligations. We do not harvest data for purposes unrelated to platform operation.
All data transmitted between your device and the ek78 platform is protected by 256-bit SSL/TLS encryption. Sensitive data at rest — including identity documents submitted during KYC and payment details — is stored using industry-standard encryption protocols.
ek78 does not sell, rent, or trade your personal information to third parties for their own marketing or commercial purposes. Full stop. Your data is used solely for the purpose of delivering the ek78 platform services to you.
Identity documents you submit for KYC verification — such as your CNIC, passport, or proof of payment method — are used exclusively for age and identity verification and to satisfy our AML compliance obligations. They are not used for any other purpose.
You hold meaningful rights over your personal data at ek78, including the right to access a copy of your data, correct inaccuracies, request deletion, and withdraw consent for marketing communications — all exercisable by contacting our support team.
ek78 retains personal data only for as long as it is required for the purpose for which it was collected, or as required by applicable legal and regulatory retention obligations. Once the retention period expires, data is securely deleted or anonymised.
This Privacy Policy is issued by the ek78 platform operator ("ek78", "we", "us", "our"), responsible for operating the online casino and sports betting platform accessible at ek78.club. ek78 provides cricket betting, live casino games, slot titles, fishing game products, and related services to players across Pakistan — including Karachi, Lahore, Islamabad, Faisalabad, and other cities.
This Privacy Policy applies to all personal data collected from individuals who access the ek78 website, register for an ek78 Account, deposit or withdraw funds via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, interact with ek78 customer support, or otherwise engage with ek78's services in any capacity.
By registering for and using the ek78 platform, you acknowledge that you have read and understood this Privacy Policy in full and that you consent to the collection and processing of your personal data as described herein. If you do not agree to this Privacy Policy, you must not use the ek78 platform.
This Privacy Policy should be read alongside the ek78 Terms & Conditions and the Responsible Gaming Policy, all of which together form the legal framework governing your relationship with the ek78 platform.
ek78 collects personal data through several channels: directly from you when you register, deposit, request a withdrawal, contact support, or update your account details; automatically through your use of the platform; and in limited circumstances from third-party verification and payment service providers. The categories of personal data we collect are set out below.
| Category | Data Points Collected | Collection Method |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, passport number (if applicable), nationality, gender | Provided by you at registration and during KYC |
| Contact Data | Mobile number (registered for OTP), email address, city of residence | Provided by you at registration |
| Payment Data | JazzCash / EasyPaisa mobile wallet number, bank account name and IBAN (HBL / UBL / Meezan Bank), transaction amounts and timestamps | Provided by you during cashier operations; confirmed by payment processors |
| KYC Documents | Scanned or photographed copies of CNIC (front and back), selfie with CNIC, proof of payment method, utility bill or address document where requested | Uploaded by you via the KYC portal |
| Account Activity Data | Login timestamps, session duration, game history, wager amounts, bet outcomes, bonus usage, responsible gaming limit settings | Automatically collected during platform use |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, referring URL | Automatically collected via server logs and analytics |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with ek78 support team | Generated during support interactions |
| Marketing Preferences | Promotional opt-in or opt-out status, communication channel preferences (SMS / email) | Provided by you during registration or via account settings |
ek78 does not intentionally collect special-category personal data (such as health data, religious beliefs, or political opinions) from players. If you voluntarily disclose such information during a support interaction — for example, mentioning a health condition in relation to a responsible gaming request — it will be handled with heightened confidentiality and used solely for the purpose for which it was disclosed.
ek78 uses the personal data described in Section 2 for the following specific purposes. We do not use personal data for any purpose incompatible with those listed below without first obtaining your explicit consent or as otherwise required by law.
ek78 processes personal data on one or more of the following legal bases, depending on the specific processing activity:
ek78 does not sell your personal data to any third party. We share personal data with third parties only in the limited circumstances described below, and only to the extent necessary for the specific purpose identified:
All third-party service providers who process personal data on ek78's behalf are required to sign data processing agreements that bind them to handling your data only as instructed by ek78, maintaining appropriate security measures, and not disclosing it to unauthorised parties.
The ek78 website uses cookies and similar tracking technologies to deliver core platform functionality, remember your session and preferences, and collect analytics data to help us understand how players use the platform so we can continue improving it.
The types of cookies used on the ek78 platform are as follows:
You may manage your cookie preferences at any time through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in to and use the ek78 platform. Instructions for managing cookies in the most common browsers are available in those browsers' respective help documentation.
ek78 implements a comprehensive set of technical and organisational security measures designed to protect your personal data from unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure includes, but is not limited to:
Despite the extensive security measures ek78 has in place, no data transmission over the internet or electronic storage system is completely immune from risk. In the unlikely event of a personal data breach that is likely to result in a risk to your rights and freedoms, ek78 will notify affected players without undue delay, in accordance with applicable breach notification obligations.
ek78's security measures protect data within our systems — but your account security also depends on you maintaining the confidentiality of your login credentials and OTP codes. Never share your ek78 password or OTP with anyone, including persons claiming to be ek78 support staff. ek78 support will never ask for your password.
ek78 retains personal data for as long as is necessary for the purposes for which it was collected, as required to comply with legal and regulatory obligations, or as required to exercise or defend legal rights. The following retention schedules apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML compliance and licence obligations |
| KYC Documents | Duration of account + 5 years post-closure | Regulatory KYC retention requirements |
| Payment & Transaction Records | 7 years from transaction date | Financial record-keeping and AML obligations |
| Game Activity Logs | 3 years from session date | Dispute resolution and audit purposes |
| Support Communications | 3 years from last interaction | Complaint handling and quality assurance |
| Marketing Preference Records | Duration of consent + 2 years | Evidence of consent basis for marketing |
| Technical & Analytics Data | 13 months on a rolling basis | Platform performance analysis |
Upon expiry of the applicable retention period, personal data is either securely and permanently deleted from ek78's systems or, where deletion is not immediately practicable, anonymised such that it can no longer be attributed to any identifiable individual.
As an ek78 player, you hold a number of rights with respect to your personal data. ek78 is committed to facilitating the exercise of these rights promptly and without unnecessary barriers. Your rights are described below:
You may request a copy of all personal data ek78 holds about you, along with information about how it is being processed.
You may request correction of any inaccurate or incomplete personal data ek78 holds about you.
You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to ek78's legal retention obligations.
You may request that ek78 restrict the processing of your personal data in certain circumstances, such as while an accuracy dispute is being resolved.
You may request a copy of personal data you provided to ek78 in a structured, machine-readable format for transfer to another service.
You may object to processing of your personal data for direct marketing purposes at any time, with immediate effect.
Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without penalty.
To exercise any of the rights described above, please contact the ek78 data team via our live chat support channel or by emailing [email protected] (copy and paste — not a clickable link). ek78 will respond to all data subject requests within 30 days. In complex cases, this period may be extended by a further 60 days, in which case you will be notified of the extension and the reason for it.
To protect your data from unauthorised access, ek78 will verify your identity before processing any data subject rights request. You will be asked to confirm details associated with your registered ek78 Account. This is a security measure and does not constitute a barrier to exercising your rights.
The ek78 platform is strictly restricted to individuals who are at least 21 years of age. ek78 does not knowingly collect personal data from any person under the age of 21, and the platform is not directed at, designed for, or marketed to minors in any way.
As part of ek78's commitment to protecting minors, all new accounts are subject to age verification as part of the KYC process before any withdrawal is processed. Where ek78 has reasonable grounds to suspect that an account is being operated by a person under 21, the account will be immediately suspended, all access revoked, and a full KYC review initiated. Any funds deposited by an underage player will be returned to the depositing payment method and no winnings will be paid.
If you are a parent or guardian and believe your child has registered for an ek78 account, please contact our support team immediately at [email protected] (copy and paste — not a clickable link) so that we can take immediate action to close the account and return any funds deposited.
ek78 operates under international gaming licence standards and may use third-party service providers — such as KYC verification partners, game software providers, and customer support technology platforms — whose infrastructure is located outside of Pakistan. Where your personal data is transferred to and processed in a jurisdiction outside Pakistan, ek78 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Privacy Policy.
Such safeguards include contractual clauses in data processing agreements with all third-party processors that require them to maintain appropriate security standards, use your data only as instructed by ek78, and not disclose it to unauthorised parties. ek78 carefully vets all third-party processors before engaging them and conducts periodic reviews of their data security practices.
By using the ek78 platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Pakistan in the limited circumstances described above, subject to the safeguards outlined in this section.
ek78 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or regulatory requirements. When we make material changes to this Policy, we will notify registered players by posting a prominent notice on the ek78 platform and, where we hold your email address, by sending a notification to your registered email.
The "Effective Date" displayed at the top of this Privacy Policy will always reflect the date on which the most recent version came into force. We encourage you to review this Policy periodically to stay informed about how ek78 protects your personal data. Your continued use of the ek78 platform after the effective date of any updated version of this Policy constitutes your acceptance of the changes.
Previous versions of this Privacy Policy are available on request by contacting the ek78 support team.
If you have any questions, concerns, or complaints about this Privacy Policy or about how ek78 processes your personal data, please contact the ek78 data privacy team using the details below. We are committed to addressing all privacy-related enquiries promptly and professionally.
Email: [email protected] (copy and paste — not a clickable link)
Live Chat: Available 24/7 via the ek78 platform support widget
Response Time: Within 2 business days for general privacy enquiries; within 30 days for formal data subject rights requests
ek78 treats every privacy enquiry as a priority. Whether you have a question about your data, want to exercise your rights, or wish to raise a concern about our data practices, our team is here to help. Pakistan's players deserve nothing less than full transparency and respect for their personal information.
Now that you know exactly how ek78 safeguards your data, take the next step. Register your account today and experience cricket betting, live casino, slots, and fishing games — with JazzCash and EasyPaisa deposits accepted. 21+ only. Play responsibly.